I Don't Care

May 10, 2012.

I was reading all over the web everyone all a flutter this morning regarding the whole Mom breast
feeding her....I don't know 9  year old son (okay he is almost four.....but still) on the cover of Time Magazine.  I read a lot of comments for and against the photo.  Mother's saying it was beautiful, others saying it was gross - and so goes another ridiculous worthless argument about who is a better mother.  

I even started to get involved in the dialogue and started imagining my post on this attrocity to society.  Ya, but not for or against breast feeding toddlers, because I am more concerned with the poor boy and what he may will go through as he grows older.  I mean, was anyone thinking of that four year old boy being a ten year old, a fourteen year old or a seventeen year old trying to date a girl?  I am sure the "Boob Man" jokes will be making a big pressence tonight on Late Night TV.  That poor kid, he will most likely be ridiculed forever, even when he  just orders a chicken breast.  I seriously was gonna dedicate a whole post to it, and ask my soon to be thirteen year old what he thought.....and then I sighed and said to myself, "I don't care."

Not to sound insensitive or crash - but I don't care.  I don't need to spew my own over-inflated opinion out there (even though the irony that I just did is not lost on me).  I don't need to tweet how for/against/agast I am at the provcative pose she is making on the cover.  It's her life and it is her bed (and her son's bed) that she has to lie in....no pun intended since the story is about that type of parenting.

I Don't Care Anymore

I loved being a part of the Mommy Blogosphere for a few years (even though I detest that word).  It was fun to write for an awesome website that got tons of comments and I liked writing about controversial subjects.  Going to Blogher was amazing, meeting some of my heroes in person was amazing.  Getting all the free food, drinks & silly crap they gave away - all Amazing.  I was all about linking, commenting, blogging and staying up on the stupid Twitter feed.  

Now-a-days, I really have no desire to spend countless hours doing all that any longer.  I still love me some Facebook (and now Pinterest) but I don't want to dedicate that much time to the craft of blogging.  The end result (for me) was not as rewarding as one would have thought.   I loved it at the time.....now, ah I am going to say it, "I don't care".

It's not that I dislike or am jealous of the other bloggers out there - it just does not interest me any longer.  Sort of like battling over breast vs. bottle - those days are long gone and I don't care what anyone (or how) they feed their kids.   Everyone seems so damn sensitive these days if other people do not conform to their ridulous standards.  As long as it does not affect me and my children, "I don't care."

Now, don't get me wrong, I still love to blog/write and I will probably do it till I die, but eh.......not religously, not daily and not for profit.  Unless of course some editor comes a callin' and asks me to write a book or my super duper ever exciting memoir...then okay - I will do it.  But until that fantasy comes to life........I just don't care.

I Used to Care, But Now I Don't

I used to go after press for Jamie's Painting & Design and more importantly Jamie with a vengence.  I was a rapid Mama Grizzly Bear on a mission and I was actually quite good at it.  Maybe not so much good - but I had a good story and most times were at the right place at the right time.  Other than getting into People Magazine and on the Oprah Winfrey Show or in her magazine, I accomplished everything I ever imagined for my business in the eyes of the press corps.  

Also, I am not proud to admit this, but I used to turn green with jealousy when other entrepreneurs in my industry (or just close to it) got awesome press.  I assumed they were showered with sales, celebrity clients and calls from......Oprah of course after they were featured in some magazine.  I would obsess over it and would waste countless hours courting that very magazine that just ran a story similar to mine.....ya, not proud of that.  Eventually it would work out and I would get the press from that magazine, a newspaper, TV show - whatever, it came at some point.  

Again, sticking with the theme of this post, I just don't care anymore.  I mean if it happens that would be great - but I am not in the mood to go out and try to get it with my mouth frothing while I repeat my story for the 45th time to some reporter.  I am more a 'Been There, Done That' kind of girl.  The reason being is most of the press did not put $$$ in my pocket, or even equal sales.  Press did equal more press (which is a whole other post about people only want to write about you if some other reporter already did) but it rarely equaled sales.  I loved me some press, but I could not and can not pay for college bragging about being on Dr. Phil.  So......don't care.

I Could Care Less

I have mentioned many, many times how I kept up on my competition pretty closely for many years.  There are many reasons why I did this and I stand by my choices for doing it.  I really think you (me) need to know what is going on in your industry so that you can stay ahead.  This is especially important when you are a young company and a newbie to your industry.  You can not lay on your laurels - because frankly you don't have any.  

Fast forward to what is coming on our ten year mark this November and well, I guess I will take a peek once in a great while at other companies.  Honestly, most of my competition is gone - that is not me bragging, they just are.  Many, many small companies went away in the Recession or they licensed their work to larger companies.  

Also, the trends in the Children industry have sort of hit a lull in my humble opinion.  There are not exciting color combinations and amazing designs coming out these days.  I remember reading that in a Recession (or Depression) people go back to comfort foods, calm & safe colors and designs.  It makes sense and it made for a boring few years of designing new products.  So, now a days I will keep an eye on some othe companies but I am pretty sure if they develop a new design before I do, it won't be the end fo my company or the world.  I tend not to care if they do or if they don't.

What I Do Care About

I know this post sounded very negative and I yes I am singing that 80's song in my head as I write it, but stay with me.  As much as I enjoyed carying soooo much too much about these distractions in the past, I am glad I don't any longer.  I can focus on my business and my family.  I can spend my time caring about getting out good products and getting them on time to our customers.  I still want our customers to love our products and I still care about making them.

I still get excited about new designs.  Even though it has been two long years since I came out with new designs for my company I have worked on designs for sports teams, schools and various licensing companies.  I care about new partnerships, relationships and promotions with other companies.  I care about new customers (and old ones) instead of my competiton and my presence in the press.     I care about me and my happiness, instead of bending over backwards working 24 hours straight to please a channel partner that won't even pay me on time.  I care about my family and our quality of live instead of my blogs popularity and the number of readers I had last week.

So while the rest of the internet blows up over the latest boobie sighting, I will not be joining the conversation.   I am pretty sure my son's email is blowing up right now with this one photo being shared amongst all teenagers around the country.   I am going to spend the evening with my family and most likely explaining to my son about the dangers of a controversial photo and how it can haunt you....forever.