Just a Small Amount of Local Press (Jamie's Blog)

February 26, 2009

Just a Small Amount of Local Press

February 26, 2009

So if you recall I posted a few weeks ago about how I had not one, but two separate interviews and two film crews (photographers really) come to my home. It was nerve wracking for sure, but super exciting.

Through the whole ordeal I had my poor family had to live with me being super-duper anal about their rooms and "bed-making skills". Glad it was all worth it - check the magazine out below, it came out yesterday!

Bay Area Parent, March 2009

All press is good press right? For a small business like mine - yes it is. When the Economy is what it is - again, the press is good. Just another plug - I got this Bay Area Parent piece from HARO, if you have not signed up for HARO (Help A Reporter Out) yet, I suggest you do.

It Takes Time

You never know when you are going to find a reporter that falls in love with you and your story. You also do not know if they are going to hang on to your "information" for another day. I like to go with the mantra, "To be at the right place at the right time - you have to be in lots of wrong places first." To be honest I do not spend a ton of time (or money) on press, I just send in a few pitches or answer querries. If you are able to make it part of your morning routine it is not that bad.

I got this small article from a querry back in Janurary and even though was not about my business, it did show my decorating skills and how passioante I am about creating special spaces for my children. Now, I know if you read the article it does not do everything for me:

The article does not list Jamie's Painting & Design with an address, phone number, prices, email, fax, website or directions
Link to Jamie's Painting & Design website or the JPD Mom Blog
Gush with compliments about Jamie's Painting & Design and our products
Show pictures of my products or Me (no really I am okay with not being photographed this time)

It is just a cute piece about my children and their bedrooms and it may create some business, some buzz or something down the line. It is funny about press, when you start to really track it and ask how someone found you - you will find whether the press actually created anything tangible. Only time will tell, but I know it can work. I was in Bay Area Parent three years ago and I still get peole today who come up to me and say they say me in the magazine. I have gotten direct orders, I have had stores contact me - and the magazine came out three years ago! Every little bit counts right?

Take a look - The kids sure look proud! You do know after the photo shoot(s) they both decided that I should re-do their rooms again.