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December 03, 2008

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great post jaime. wow. I am bookmarking this one. you really know how to get right to the point, and I love it! I have been working on my press kit for a while, and it just seems like there is so much to consider. Thanks for the tips, and for mentioning my site. I can't remember if I actually put my pitch online, but I need to. enojy the rest of christmas crazy season! xoxox

A pleasure to read, as always. You deliver the truth with a positive tone in your own no-nonsense style. You always leave me with a lot to think about.

I always can't wait to see what you are going to say in your post! I wish I had a touch of that "no nonsense kind of girl" in me- good for you! Your post always leave me with something to think about!
Melissa

Wow Jamie! Like Sharon, you've given me a lot to think about. Although press and publicity is not the main object of our business plan, it can still play a big role in the marketing of our products. Obviously, good press has the potential ( and I fully understand it is "potential") of impacting our sales, hence my request for help in this area. As always, you've put it in an easy to understand, no-nonsense (no b.s.) manner. Thank you so very much!!!

Hey, girl...Excellent as always and gracias for the mention. I have a section called Media Whore on my site. Here's an old post:
http://tinyurl.com/6cpj4c
Some things have changed as newspapers chop staff and news hole, but persistence can pays.

Also, remember: "Three is a trend." Find a few friendly competitors to team up with to spotlight/pitch your trend. We've done that with great success.

And my constant and harping bit of advice to women kicking off businesses: Go after magazine and newspaper stories, even tiny ones. Why? They're free, they end up online and they end up in doctor's offices for months! Don't get trapped into paying bloggers for reviews, or sending them product, unless they've got the readers and stats to make it worth your while. (Magazines send your product back. Nice.)

Good luck, all.

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