Who wants free Publicity?

August 9, 2006.

This is the by the far the most frequent question asked of me, "How did you get that publicity?".  I have to admit I have a few things I have learned and some suggestions for everyone wondering where to start.

Now, not to brag but if you look at my site (http://www.jamiespnd.com/cgi-bin/store/agora.cgi?page=buzz.html) I got all of that PR on my own, for free.  And if you say that oh I don't need that - well guess what that PR equals sales.  Our birth certificates were featured in Better Home & Garden Kids' Room in the fall of 2004 - our sales grew by 100% on line for the next six months.

Now, truth be told we are  now working with a wonderful PR company for our new pet products and have some amazing press coming out this fall.  However...if you are on a budget and want to do it yourself, read on:

Start with trade magazines for your industry.  I would suggest getting physical copies of them (call and they will send you a copy) and read them....see where you may fit.  A product placement?  A story about what your company is doing?  A feature?  This can drum up business for you and validate your business.  Find email addresses, or phone numbers and PITCH them your company.  Make sure and pitch the correct person though - pitching your product to the receptionist gets you no where.  If you are able to bend the ear of a journalist and they choose to pass on your product (or story) ask why.  Find out what they are looking for.  I have found many magazines have set times for certain products (holiday items, accessories in the spring...etc.).

Take baby steps, Publicity takes a lot of time.  Make it part of your weekly, if not daily routine. 

Comments

[Jesse]

Very Nice Article

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