I have been reading, and reading Seth Godin’s blog (http://sethgodin.typepad.com/ ) and I even bought two of his best selling books. He is a marketing guru, agent of change (uh...he has that in his bio) and an entrepreneur to boot. He talks about great products, he recommends we change the way products are marketed and is against the way we USED to be market them, he makes you think….
For the past few weeks I have been struggling with what to do next, and how to do it. I have thought about it for quite awhile, discussed it with key employees, complained to poor hubby and yes I have even blogged about it . Growing a small business can be daunting, and challenging to say the least. When you are not the founder of a multi-million dollar start-up (uh…that would be me I am referring to) you do not always have the connections, the contacts, the marketing budget, the advertising budget…or most importantly the cash you need.
However….I am very, very creative, a bit artistic if I don't say so myself (did I mention humble?), and have been called crafty a few times (don’t call me crafty) and I can paint:
We are very excited to introduce our very first marketing campaign for 2007 (see photo) to drive more direct sales: Sandwich Boards and Arrow signs!
Your children will love listening to their tunes and dancing around on a street corner with these signs. What a fun way to spend your Saturday! We made the signs small and light weight for little hands to hold. We even designed some special smaller ones for your toddler to hold.
We are taking applications immediately for any children that need a job this Spring Break…*
*Sunglasses, sunscreen, iPod and/or music not included. Check if your desired street corner is still available. 12 and 8 hour shifts available, plus weekends off!
Happy April Everyone!