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January 23, 2007

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Jamie, I agree 100% on keeping on top of the trends. If you don't exhibit, at least walk the show as a buyer and take notice of what's going on in the industry. If you truly want to succeed, you have to know where the market is going. Be a leader, not a follower. It also helps to see where you want to have your booth the next time you do exhibit. Booths are the real estate of the giftware industry, it's all about location, location, location!!

On trade show ettiquette. Remember....We were all small and starting out at some point, so don't snub the small guys. That doesn't mean you have to give away your trade secrets, but it doesn't kill to be gracious to other struggling artists. It doesn't mean they are going to steal your ideas, they are simply trying to swim in a sea of sharks. As Jamie has proven to me, it could actually turn out to be a mutually beneficial relationship and make your job double the fun!! I'm having the most fun doing this as I ever had. It's fun to have someone to talk business with!

I am in the trade show business and I attend many exhibitions myself. I can say without a doubt, success in trade show marketing depends on your ability to get the attention of people passing through. It's easier said and done because you are competing with other businesses.

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