June 1, 2006.
Who was the idiot that said, "It takes money to make money"? He (or she) was correct, and I know this, but damn it's frustrating. Being a small business owner I often have a long list of what we could do with some extra money:
- Printing new collateral
- Updating Existing Products
- Developing New Products
- Getting more sales channels
- New light fixtures for warehouse
- Publicity for new children's products
- Sales for new Pet Division
- Photographing new products
- Sponsoring local sports teams
- Advertising in Trade Magazines
- Do a Major Trade Show
You name it, it's on my 'wish' list. And that is my short list, that does not even cover what we need to do for the Holiday Season. I am not even saying we will or won't do any of those things, some have to be done...but others.
I have a really good friend that always says she is going to go out back and shake the money tree, I mentioned this once to my children, (they were asking why we did not have a swimming pool in the back yard, not to mention our yard is dinky) I start mumbling the money tree had NO money left. A couple of days later my 3 year old pipes up from the back seat of the car, "Mommy can you go check the money tree today, to see if there is any money for a swimming pool?"
Ah, ignorance of childhood...unfortunately I know where the money tree is and I KNOW if I take some money from it, I need to put it back and then some. So, that's the crummy part of being in charge having to make the hard decisions and determine where and what to spend the money on. My priorities today may not be the long term priorities. Some impulsive decision's (Little Circus Themed Name Tiles and a Feather Boa Shop till You Drop Name Plaque) have been busts and a money losers, while others (sending free samples to a high profile store - securing a spot in a major magazine and celebrity clientele) a GREAT idea. Learn to listen to your gut, I mean who isn't afraid of clowns?